In Defense of Highlighting: Why it’s Still Essential to Highlight Keywords in Web Copy in 2019

Summary: Highlighting the key text of your web copy in bold is a central recommendation of evidence-based research on helping users read your web content. However, even today, highlighting is sparsely used in comparison to other techniques of web writing, (probably due to a reluctance to seem like we’re being rude in our text, among other reasons). However, we need …

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